Latest Startups - P3 insight GmbHAs networks are getting more complex, new methods for benchmarking need to be developed. P3 insight built a competency to collect network KPIs directly on end-customers’ smartphones during normal use. Read more ...
P3 insight GmbH
Benchmarking mobile telecommunication networks is a profession in place as long as mobile networks exist. In early years, it was important to know which network operator has the largest footprint for the latest technology, in recent years, the networks differ less in technical capabilities and the competition is getting closer and more focused on network quality and customer experience. Benchmarking mobile networks is one of the core businesses of P3.
P3 is market leader in drive test based benchmarking of mobile networks, and therefore, providing statistics of the performance indicators that are essential for describing the network performance. As networks are getting more complex, new methods for benchmarking need to be developed.
P3 insight built a competency to collect network KPIs directly on end-customers’ smartphones during normal use, where it happens and when it matters. This capability allows collecting data passively on the end customer device and deriving insights not possible before.
The supported use cases range from understanding the geographical coverage footprint of MNOs, measure the effectiveness of power saving features in real-life deployment, understanding latency performance nation-wide or gaining insights into service offerings of the competition.
Our portfolio covers the traditional benchmarking scope, as well as opening new possibilities in classical market research and academic research.
P3 insight pushes the boundary of crowdsourced data collection on smartphones to new levels. With panels of over 4 million active users, P3 hosts one of the biggest 24/7/365 smartphone panels in the world. In addition, P3 has access to representative panels for research topics, where user demographics are relevant.
The data is collected and processed with advanced analytics using big data/Hadoop technologies to cope with the tremendous data volume which is collected up to second-by-second on millions of smartphones.
If you want to understand network performance, customer behaviour and customer satisfaction, P3 insight can provide value combining skills around
- deep understanding of telecommunication networks
- advanced analytics skills
- one of the world’s biggest crowdsourced panels