P3 Social Media Research
The world is changing: today a customer is able to access more than a mere handful of potential customers.
Successful new product developments more than ever require rigorous alignment towards the demands and wishes of customers. The objective therefore should be to identify meaningful customer information at an early stage and to integrate it into the specifications and fault elimination processes. After all it is the customer who defines quality.
The challenge and concomitant potential lie in the systematic documentation and accurate processing of information freely available throughout the world. It may, for example, be found in the form of online press releases, forum postings, blogs, Twitter or product comments. Our P3 “customer echo” renders this social media information utilisable for you and delivers meaningful results relevant for your products.
Customer information is important for:- Identifying the service and product quality
- Performing functional and system benchmarks
- Measurement of perceived quality (subjective perception of quality by customer)
- Orientation of new products and developments