Communication management

Communication management –
complicated quite simple

Create change with P3

EXPERT

KRISTINA SVETLOV
Communication Management

EMAIL | PHONE

P3 EXPERTISE

The impossible possible, the possible simple, and the simple elegant

“If complicated facts sound simple and comprehensible for everyone, then it’s P3” – it is certainly no mystery what our philosophy is all about. No matter which aspects, requests and expectations are between the starting point and the finish line, we focus on pragmatic, practical, appropriate.

At the communication loft of P3 analysts, strategists, engineers and creative minds gather together with their accumulated expertise – we not only offer basic communication packages, we combine factual and long-term experience in exactly these domains.

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With passion for details we provide a genuine unique item every time

P3 supports with strategy, conceptual design and operative implementation across the entire value chain and towards all reference groups. We offer space for any reorientation, change & sustainable project communication – as result we anchor the message in the target group’s minds.

For us, sustainable communication management requires measures which are coordinated with each other. No media and presentation should stand by themselves. “Cross-media” creative communication concepts are what we are experts in. A message must be consistent and tangible for all parties. Fast reaction time and flexible course corrections are no issue.

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COMMUNICATION MANAGEMENT

Services

COMMUNICATION MANAGEMENT
We attach utmost importance to sustainable communication concepts and seamless operational implementation in projects
CHANGE COMMUNICATION
During a change and its communication, it depends on every single word – we exactly identify which of these it belongs.
POSITION | BRANDING
The brand is strengthened at its origin, communicated and thereby generates the right commitment among the employees of the organization and the company.

EMPLOYER EXPERIENCE
With our specially developed Employer Journey we provide each employer to enhance their distinctiveness and attractiveness.
LIVE & COLOURFUL
We combine analogue and digitalization in event form. For us, hybrid is not only a keyword in the automotive industry.
CRISIS COMMUNICATION
Preventively, offensively and reactively we manage the desired image of opinion.

COMMUNICATION MANAGEMENT

PROJECT EXAMPLE

INITIAL SITUATION

Centralizing all communication channels/contents and implementing them in the quality management segment.

Industry: Automotive

The OEM is faced with the challenge of serving many different communication channels that are not geared to the target group and suggest a high maintenance effort.

Objective
Centralizing all existing communication levels to a “single point of truth” for all internal & external Stakeholders
Approach & Methodology
Design of an integrated communication concept based on the analysis of the target group and the system

Development of a central communication platform with explicitly selected contents
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Implementation of a detailed communication & editorial plan

Emotional storytelling to encourage dialogue among all Stakeholders
Results
Extensive communication concept implemented

Design and development of a central communication platform and desired requirement
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Preparation of all target group-oriented communication contents

Active use of the communication & editorial plan by several departments

Creation of a Brand Communication Manual to guide all internal parties affected by the brand.

COMMUNICATION MANAGEMENT

PROJECT EXAMPLES

PROJECT 1 PROJECT 2 PROJECT 3

INITIAL SITUATION

Centralizing all communication channels/contents and implementing them in the quality management segment.

Industry: Automotive

The OEM is faced with the challenge of serving many different communication channels that are not geared to the target group and suggest a high maintenance effort.

Objective
Centralizing all existing communication levels to a “single point of truth” for all internal & external Stakeholders
Approach & Methodology
Design of an integrated communication concept based on the analysis of the target group and the system

Development of a central communication platform with explicitly selected contents
+ ENJOY MORE

Implementation of a detailed communication & editorial plan

Emotional storytelling to encourage dialogue among all Stakeholders
Results
Extensive communication concept implemented

Design and development of a central communication platform and desired requirement
+ ENJOY MORE

Preparation of all target group-oriented communication contents

Active use of the communication & editorial plan by several departments

Creation of a Brand Communication Manual to guide all internal parties affected by the brand.

INITIAL SITUATION

Coordination and implementation of comprehensive corporate communication in an IT rollout program.

Industry: Automotive

The OEM requires a comprehensive project communication with all relevant information and the generating of a communication network.

Objective
Strengthening the project image and a stronger identification of the employees with the project.
Approach & Methodology
Launch of an internal branding marketing offensive

Development of a comprehensive communication concept with process, communication channels and responsibilities
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Introduction and adaptation of various forms of communication

Creation of a comprehensive communication plan with important milestones and events covering all sub-projects and areas
Results
Implementation of regular network events with changing topics, questions and workshops on the topic of communication
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Use of specific communication channels such as intranet, newsletter, etc.

Development and provision of CI-conform templates (ppt, newsletter, etc.)

Internal “marketing” within the company; e.g. by concretizing and visualizing the program goals and representing them

INITIAL SITUATION

Rebranding and storytelling as a baseline for a product design.

Industry: Food & Beverage

The customer will soon run out of the current product packaging in a few weeks. For the coming year he requests a newer and fresher branding

Objective
Implementation of a rebranding to anchor the new product design
Approach & Methodology
Comprehensive ACTUAL/TARGET analysis of the current status quo

Conflict & complication field analyses
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Recommendation folder “Next Steps” for a more efficient branding experience

Branding workshops:
Current / target profile | target definition | market & trend analysis | competitor analysis | brand identity (internal or external) | recommendations for action & implementation (incl. concept development)
Results
Extensive communication concept implemented

Design and development of a central communication platform and desired requirement
+ ENJOY MORE

Preparation of all target group-oriented communication contents

Active use of the communication & editorial plan by several departments

Creation of a Brand Communication Manual to guide all internal parties affected by the brand.

COMMUNICATION MANAGEMENT

MOBILIZE

DIGITALIZE

ENERGIZE

INDUSTRIALIZE

OPTIMIZE

PERFORMANCE