Centralizing all communication channels/contents and implementing them in the quality management segment.
- The OEM is faced with the challenge of serving many different communication channels that are not geared to the target group and suggest a high maintenance effort.
Centralizing all existing communication levels to a “single point of truth” for all internal & external Stakeholders
Approach & Methodology
Design of an integrated communication concept based on the analysis of the target group and the system
Development of a central communication platform with explicitly selected contents+ ENJOY MORE
Implementation of a detailed communication & editorial plan
Emotional storytelling to encourage dialogue among all Stakeholders
Extensive communication concept implemented
Design and development of a central communication platform and desired requirement+ ENJOY MORE
Preparation of all target group-oriented communication contents
Active use of the communication & editorial plan by several departments
Creation of a Brand Communication Manual to guide all internal parties affected by the brand.