Digitalization is advancing more and more and the development and distribution of digital products are becoming more and more important. But what does it take? In many companies, the bundled knowledge for this is very dispersed or only rudimentarily available.
Together with the Center Smart Services and the FIR at RWTH Aachen University, we have therefore set up an RWTH certificate course “Digital Business Developer”.
Learn how to develop a targeted digitization strategy for your own company and how to design and implement a supporting business model for the company in order to build, expand and successfully manage your own digital unit.
The training program focuses on the topics:
- Positioning and potentials of digital markets
- customer journey
- experience design
- Business model development for digital products
- Management of digital units
- Cooperation with Start-Ups
- Distribution of digital products
Interested? Then please register here.
DATES
Fall 2020
Module I 16.09.2020 – 18.09.2020
Module II 30.09.2020 – 02.10.2020
Spring 2021
Module I 22.02.2021 – 24.02.2021
Module II 03.03.2021 – 05.03.2021
Fall 2021
Modul I 15.09.2021 – 17.09.2021
Modul II 29.09.2021 – 01.10.2021
The RWTH Aachen Campus contributes to making the research competence of the RWTH more visible. The project creates an alliance between science and business. The experts conduct research on defined, relevant topics. The long-lasting research areas are represented by clusters. These are divided into centers in which interdisciplinary teams of scientists and industry consortia work together on specific future issues with visionary approaches to solutions.
