Stuttgart, Germany – 25 November 2025 – P3 digital services, a technology leader in In-Vehicle Infotainment (IVI), announces its biggest-ever show booth at CES 2026, with Android Automotive at its heart.
Among all the automotive industry trade events around the globe each year, the annual Consumer Electronics Show today stands out as the one truly global showcase for automotive technology innovation.
CES, owned and produced by the Consumer Technology Association (CTA)®, will return to Las Vegas from January 6–9, 2026, and our team of consultant engineers eagerly await the opportunity to unveil the latest Android Automotive-powered developments that redefine what’s possible with in-vehicle infotainment.
We will have our biggest CES presence ever in January 2026, and we are looking forward to connecting with you!
P3’s booth will be located at the Las Vegas Convention Center, West Hall LVCC Booth 6719, where delegates are invited to experience first-hand the comprehensive array of user-centric functions, apps and services that make the SPARQ OS Android Automotive based in-vehicle infotainment ecosystem the ideal choice for OEMs keen to improve operations, delight users with better vehicle usability, utility and safety, and save on manufacturing costs.
Android Automotive – the world’s fastest growing OS
Android Automotive OS enables OEMs and users to benefit from the world’s largest community of software developers, ensuring continuous and accelerated innovation and app store expansion from a wide population of innovators globally. As a result, OEMs can access a vast selection of function-rich apps and services to generate new monetization opportunities while simultaneously delivering superior infotainment experiences to users. P3’s pioneering SPARQ OS platform makes adding new services to vehicles easy for OEMs or vehicle operators.
With Android Automotive OS, drivers can enjoy a user-centric and intuitive IVI interface specifically designed for the vehicle screen.
OEMs must meet certain compatibility and quality standards and acquire necessary certifications from Google. The comprehensive framework in place for certification of Google’s authorized OEM partners ensures first-rate performance and reliability.
Android Automotive delivers inherent openness, flexibility, customization capability, and scalability. All these advantages demonstrate why vehicle manufacturers everywhere, whether for two wheels, four wheels, or more, are choosing Android Automotive for their next generation in-vehicle infotainment systems.
Diverse array of apps and services in SPAQR store
P3 created the dynamic SPARQ OS infotainment platform to fully leverage the power and capability of Android Automotive, to the benefit of OEMs and their customers alike.
SPARQ store offers over 200 apps and functions in its varied and ever-expanding marketplace and includes myriad options for smart navigation and other enabling services.
Our inbuilt digital and personal voice assistant, with charging, a huge selection of services, including a wide array of premium entertainment, enriches the experience of any road journey, whether a trip to the corner shop or a transcontinental adventure.
Our SPARQ OS advanced IVI platform sets the standard for in-vehicle infotainment based on Android Automotive OS. It’s a revolutionary turnkey solution that redefines the driving experience, elevating utility, safety, and enjoyment for all a vehicle’s occupants.
With SPARQ OS, vehicle manufacturers – including carmakers, commercial vehicle manufacturers, as well as motorbike makers – can differentiate by delivering advanced top-bottom custom Human-Machine Interface (HMI), service layer and Vehicle Hardware Abstraction Layer (VHAL) integration.
OEMs stand apart from competitors by providing end users with a superior infotainment user experience. The P3 community and ecosystem comprises multiple partnerships, leading to assured technical interoperation, and faster time to market for new products.
Transformed monetization potential for OEMs
SPARQ OS’ customizable platform enables OEMS to benefit from new monetization opportunities, monetizing their infotainment
HMI cockpit can offer chargeable apps and services to users. The system can be configured to satisfy a diversity of operational and commercial requirements. Meanwhile, OEMs remain in the driver’s seat to customize and optimize their customers’ experiences, with control of branding and feature roadmap. Vehicle screens can become targetable revenue opportunities – including via subscription, sponsorship, advertising partnerships – a business-essential in the Software-Defined Vehicle era.
Delivering a superior experience to drivers
SPARQ OS features an array of driver support functions that make time on the road safer, more productive, and energy-efficient. Meanwhile, SPARQ’s diversity of content-rich apps can help make any journey informative, educational, and fun for everyone in the vehicle.
OEMs today are searching for a rapid-launch, flexible infotainment platform that enables them to stand out from the competition. Plus, in today’s economically challenging times, they need to realize operational efficiencies and cost savings. SPARQ ticks all the boxes.
Partnerships take centre stage with P3 at CES
The full range of SPARQ OS capabilities and empowering pre-integrations with SPARQ ecosystem partners will be on show, including:
- SemiDrive – SemiDrive hasunveiled its new X9 cockpit domain controller, now undergoing GAS pre-certification for Android Automotive OS (AAOS) compliance under the supervision of Google’s accredited partner, P3. Combining SemiDrive’s high-performance X9 platform with P3’s SPARQ OS — an IVI solution built on AAOS, the two companies deliver a pre-certified, integrated AAOS solution. The collaboration enables OEMs to accelerate deployment of instrument cluster, infotainment, and ADAS systems worldwide.
- VicOne and P3 deepen their AAOS collaboration by integrating VicOne’s Smart Cockpit Protection with P3’s SPARQ OS IVI. The pre-integration scans and governs risky apps, blocks phishing and unsafe URLs, and guards sensitive data across the infotainment stack – ensuring secure communications and reliable system integrity for the smart cockpit. This helps OEMs deliver privacy-centric, production-ready experiences on Android Automotive from showcase demos to fleet-scale launches.
- 3SS 3Ready Automotive in-car entertainment: 3SS and P3 deliver a best-in-class infotainment solution built on Android Automotive OS. The 3Ready Automotive platform, integrated with P3’s SPARQ OS, enables automakers to offer personalized, content-first entertainment with full brand design freedom. Together, the solution provides advanced content management, analytics, and monetization tools, ensuring rapid, risk-free deployment and new revenue opportunities in the software-defined vehicle era.
- Audiokinetic‘s Wwise Automotive interactive audio solution is fully integrated into P3’s SPARQ OS to enrich audio user experiences of Android automotive-powered infotainment. This partnership transforms in-cockpit audio by giving carmakers a powerful toolkit for creating custom, branded vehicle audio experiences, including spatial audio warnings and synthetic engine sound. The integration enables OEMs to seamlessly deliver an elevated, immersive user experience.
- FPT Automotive is proud to present the future of in-car experience through Android Automotive and Smart Cabin AI. Our FACE platform turns the digital cockpit into an intelligent and proactive space, merging IVI services, AI voice assistant, ADAS-assisted comfort and seamless connectivity features. By enabling OEMs to deliver speedy, safe and meaningful experiences, this Smart Cabin AI leverages the cabin’s utility from functional to truly human-centered.
- RemotiveLabs will be showcasing its fully virtualized vehicle demo at CES 2026, proudly featured within P3’s SPARQ OS booth. Built on our open, cloud-based platform with VHAL and Cuttlefish support, it’s the ideal setup for early Android bring-up and continuous testing, also including integration, moving smoothly from SIL to HIL environments. With lightweight tooling that fits into any workflow, RemotiveLabs empowers the entire Android ecosystem to prototype, validate, and deliver new in-vehicle experiences faster.
- BeyondHMI – Leveraging 35 years of automotive expertise, beyond HMI specializes in consultancy for automotive usability, user experience, and HMI development. Serving major industry players, including OEMs, suppliers, design studios, and tool development firms, we elevate awareness, decision-making, and action. Our offerings encompass HMI inspirations, sparring, trend scouting, road maps, concept development, coaching, and process implementation. Delivery formats include keynotes, workshops, reports, HMI developments, and long-term collaborations.
With SPARQ OS, OEMs and their customers all benefit from pre-integrated solutions. Automakers can integrate their platforms more rapidly and cost-effectively, and with confidence in interoperability, user-centricity and functionality. Technology risk is eliminated because performance and functionality are proven through pre-deployment testing and analysis. As a result, OEMs can fast-track new products and features. Revenue-generating HMI-enabled cockpit services can launch, and yield earnings, faster.
We’d love to meet you at CES, please drop by at West Hall LVCC Booth 6719.
Book your 1:1 meeting and demo with the SPARQ team, led by Marius Mailat, CTO P3 digital services here.
As we’re in Las Vegas, let’s play our cards right and together build the new era in-vehicle infotainment through innovation and partnership, and explore the vast array of business-enhancing opportunities of Android Automotive OS solutions engineered by P3.
For media information:
For P3 digital services:
Cynthia Ritchie
cynthia.ritchie@p3-group.com
+44 20 4518 7555
