Carmakers can experience powerful Android Automotive-based SPARQ OS IVI from P3 at CES 2026
CES is the world’s biggest showcase of all the very latest developments in the international technology marketplace.
Taking place Las Vegas, January 6-9, 2026, CES is also firmly established as one of the most important events in automotive and mobility, with exhibitors from all over the world converging in Las Vegas to shine a light on the future of transportation.
CES visitors will once again have the opportunity to discover and experience transformational in-vehicle infotainment (IVI) powered by Android Automotive OS as P3 returns to Las Vegas next year.
At the heart of P3’s exhibit will be SPARQ OS, the groundbreaking IVI platform.
SPARQ OS is the dynamic and rapidly developing IVI solution developed by P3 based on Android Automotive OS, the fastest growing in-vehicle infotainment operating system in the world today.
Featuring over 200 services, SPARQ’s state-of-the-art cockpit platform includes a diverse and expanding app store, smart navigation and other enabling capabilities. P3’s flagship infotainment solution also includes digital and personal voice assistant, charging, rich media, and a wide array of engaging entertainment that meets the needs of everyone in the car.
In-vehicle infotainment is front of mind for automakers everywhere. OEMs are looking for a rapid-launch, flexible infotainment platform that enables them to differentiate from the competition and stay in control.
SPARQ OS enables new monetization capabilities, to help generate revenue streams which are increasingly important as we embark on the era of software defined vehicles.
Manufacturers also need to realize operational efficiencies and cost savings in today’s fiercely competitive global market. P3 created SPARQ to empower OEMs to achieve both their operational and commercial ambitions.
Car manufacturers can get the competitive edge with SPARQ by providing customers with advanced Android-powered services and superior user experiences.
SPARQ OS builds on the rich diversity of the Android Automotive OS ecosystem to provide a vast array of apps and services that enrich the time spent in the car. Deep technological integration provides drivers with an unprecedented array of capabilities that transform driving in terms of utility, safety and enjoyment.
At CES, P3 will share all the latest AAOS innovations, and visitors will be able to experience the full range of capabilities within the SPARQ OS ecosystem.

We look forward to meeting you at CES 2026! We’re eager to discuss your product and operational requirements. Together we can explore how leading edge in-vehicle infotainment can help OEMs to re-imagine the commercial and operational possibilities of the vehicles they produce.
Carmakers also gain the opportunity to differentiate their offerings and deliver world-class driving experiences.
For a 1:1 meeting and demo with the SPARQ team, led by Marius Mailat, CTO P3 digital services, please don’t hesitate to schedule your meeting here.
See you next year in Las Vegas!